EMBROIDERED NAPKINS FOR A BRAND LUNCH IN CDMX
Background:
An American-based brand, sought to host a special lunch event in the heart of Mexico City as part of their offsite company retreat. To enhance the event's theme and reflect their commitment to Mexican culture, they aimed to incorporate unique, culturally significant elements into the decor. They reached out to us to create an embroidered piece for the occasion.
Objective:
To design and produce embroidered napkins featuring a cactus motif for a brand lunch event, aligning with the brand's desire to integrate elements of Mexican culture into their event decor.
Strategy and Execution
Theme Development:
Understanding the brand's vision and Mexican heritage theme for the lunch we decided that a cactus, a symbol of resilience and heritage in Mexican culture, was the perfect choice to represent the brand's values.
Collaboration with Local Merchandisers:
We partnered with a reputable embroidery company based in Mexico City, known for their exquisite craftsmanship and attention to detail.
Collaborating closely, we designed a unique cactus motif that would be both elegant and culturally resonant.
Production Process:
The cactus design was meticulously embroidered onto each napkin, ensuring consistency and high quality across all pieces.
OUTCOME
The embroidered napkins were a highlight of the brand's lunch event, adding a touch of personality to the occasion. Guests appreciated the intricate design and the thoughtful incorporation of Mexican culture into the event decor. The best part, they each got to take it home as a keepsake of the event!
IMPACT
Cultural Integration: The cactus-themed napkins successfully incorporated a significant element of Mexican culture, enhancing the overall theme and ambiance of the event.
Local Support: By collaborating with a local embroidery company, the project supported local workers and showcased their exceptional skills.